Resale
Operations
Insights, benchmarks and playbooks for resale operators.
Today I'm launching the Resale Operations Library: the organised archive of every issue published this year.
22 issues. Five series. One place to find what you need.
If you're new, start here.
These are the three issues that travelled furthest:
Profiles #01: Vinted Charged Sellers Once. It Nearly Destroyed Them.
How a near-death moment became the entire strategy. The supply-first decision that produced €76.7 million in profit.
Playbook #03: €199 Items Selling for €19
A €23 reconditioning investment recovers €176 in value. The operators still liquidating at 10% are leaving money on the table.
Benchmark Brief #01: The Results Are In
Q1 2026 showed which resale bets paid off. The gap between disciplined operators and everyone else is no longer theoretical.
The Library is organised into five series:
Playbooks. Profiles. Benchmark Briefs. What I'm Hearing. And the full 90-page Resale at Scale report based on interviews with practitioners across Europe and North America.
Everything is searchable. Everything is free.