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Our Team

With world-class founders from leading academic institutions and companies, we are a team that is on mission to disrupt and make accessible 3D body measurement and modelling. 

We value diversity and promote an inclusive workplace that respects each individual. Each of our team members comes from diverse cultural, ethnic backgrounds with different  experiences. This is what is so beneficial. Such differences in backgrounds make our workplace more lively, and fun whilst also helping us deliver our solutions - we are able to  better understand consumers’ needs, making our products accessible and inclusive to all. 

Duncan McKay

Founder & CEO

Ex-L’Oreal, Unilever & PepsiCo; 

Winner Chairman’s Award; 
Built £18M Net Rev Business in 12 mths; 


Phil Torr

Founder & Chief Technologist

Professor@University of Oxford;
Winner Google Impact Award ’15;
Royal Society Brian Mercer Award ’14;
Royal Society Wolfson Merit Award Holder.


Dizhong Zhu

Tech Leader

PhD 3D Reconstruction; Structure from Motion, MultiView Stereo, & Deep Learning;

+6 Yrs Industry Experience

Joshua Chinemezu

Software Engineer

+6 yrs Full Stack & Mobile Experience.
Google Mentor with Udacity & Facebook Mentor at NBHUB


Philip Owen

Finance & Accounting

Ex-BT, Experienced CFO, Accountant

& Business leader

Will Smith


Reader Univ. of York Expert in shape and appearance modelling applied to face/body analysis and synthesis 


Richard Lloyd-Williams


Ex-Hugo Boss E-Commerce Director, Net-a-Porter Group IT Director, Digital Transformation Lead Clarks

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