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Resale at Scale 
The Operations Bottleneck

2025 Resale Operations Report

Based on interviews from emerging resellers to €1BN+ businesses 
Approaches that operators at Vinted, Reskinned & Arkivet are using to scale profitably

What's inside:

7 case studies – From Vinted's €76.7M profit breakthrough to operators achieving 3x throughput
  25+ industry leaders interviewed 

 90+ pages of battle-tested insights 
10 comprehensive chapters – AI Listing, pricing, authentication, logistics, platform economics 
Quick-win frameworks 
Expert advisor panel – Marcel Melzig, Lydia Brearley, Tiina Nyman, Joe Metcalfe, and Lucy Kebbell 

The Success Pattern

Proof the Hard Problems Can be Solved 
 

Peer to Peer

330% YoY

€76.5M Profit

80%
Sell Through Rate  

Managed Operators 

3x 
Throughput

Within 30 days

Same Team Size

AI Solutions

"Finally, operators achieving profitability through operational discipline, not hype"

What Industry Experts are Saying

"As an industry we're still trying to navigate it all and figure it out. There are some great examples of how companies are leveraging resale within their business models, but for most brands, they're still exploring and testing resale as a revenue driver. However, the biggest message that comes out of all of this is that you've just got to start somewhere - because it's happening and if you don't embrace resale, you'll get left behind."

Lydia Brearley, Founder,

Enkel

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The 86% Crisis 

Why Smart Executives Keep Failing  
 
 

86%

Manual Listings

Logistics Costs

75%

5-7x

Don't Know How

The global secondhand market will reach $367B by 2029, yet 86% of retail executives don't know how to make resale work operationally. This report reveals why - and shows the operational disciplines that separate profitable operators from those burning cash.

What's Inside 

7 case studies – From Vinted's €76.7M profit breakthrough to operators achieving 3x throughput
  25+ industry leaders interviewed 

 90+ pages of battle-tested insights 
10 comprehensive chapters – AI Listing, pricing, authentication, logistics, platform economics 
Quick-win frameworks 
Expert advisor panel – Marcel Melzig, Lydia Brearley, Tiina Nyman, Joe Metcalfe, and Lucy Kebbell 

Get the Report

Expert Advisors to Report 

This report was developed with guidance from industry leaders who've built, scaled, and advised resale operations globally.
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Marcel Melzig

CEO & Founder of Circular Link and a LinkedIn Top Voice

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Lydia Brearley

Founder Enkel Consulting & Sustainable Fashion School, & LinkedIn Top Voice

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Tiina Nyman

Founder & Researcher Circular Fashion News

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Joe Metcalfe

CEO & Founder Thrift+

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Lucy Kebbell

Founder of WIP 

Featuring Insights & Case Studies from Leading Operators: 

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Why Download this Report? 

The global resale market is reaching $367B by 2029, but 86% of executives don't know how to make it work operationally. This report shows you how.

What's inside:

7 case studies – From Vinted's €76.7M profit breakthrough to operators achieving 3x throughput
  25+ industry leaders interviewed 

 90+ pages of battle-tested insights 
10 comprehensive chapters – AI Listing, pricing, authentication, logistics, platform economics 
Quick-win frameworks 
Expert advisor panel – Marcel Melzig, Lydia Brearley, Tiina Nyman, Joe Metcalfe, and Lucy Kebbell 

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