Resale
Operations

Two operators. Same advice everyone gives them: improve your sell-through. We ran the actual numbers, and what that advice is worth to each of them isn't close.

Sell-through is the metric that should anchor everything else. It's the one number that tells you whether your pricing, your listing speed, your category mix are actually converting into sales, not just sitting on a shelf or a page. Get it wrong and every other lever underperforms with it. A 1-point improvement is worth £96,540 a year to one operator and £255,600 to another, purely because of where each already sits on price and conversion.

Sell-through (+1 point): £96,540/year for Operator A, £255,600/year for Operator B

Average price (+£2): £588,000/year for Operator A, £852,720/year for Operator B

Listing completion (+35%): £1,655,664/year for Operator A, £6,447,744/year for Operator B

Days to sell (-1 day): £13,140/month freed for Operator A, £51,201/month freed for Operator B

We pulled this from seller accounts on our platform, anonymised, scaled to the same monthly volume so the comparison holds.

Same operators, same percentage moves, results that diverge by hundreds of thousands of pounds depending entirely on the numbers each one was already running. "Improve your sell-through" treats every operator the same. What it's worth doesn't.

Four levers, four different mechanisms. One converts. One prices. One scales throughput. One frees capital that was sitting in unsold stock, doing nothing.

What would one point of sell-through actually be worth to you? Most operators couldn't answer that today.