top of page
Aistetic B2B - 3D Body Modeling and Size Recommendations

THE FASHION TECH BRIEFING

Automating Sewing: The Last Mile of Reshoring?

Newsletter #61 | Read time • 3 mins

Unknown.png

Founder & CEO

Duncan McKay 

LinkedIn

Picture 1.png

Source: Sewbo Prototype. Photo courtesy of ISAIC

Reshoring production is a hot topic with rising tariffs, geopolitical tensions, and consumer demand for “Made Near.” But there’s a challenge: the sewing line.


While cutting, folding, and packaging have seen solid automation gains, sewing remains the toughest stage to automate. Fabrics are soft, unpredictable, and highly varied - creating big technical hurdles.


Yet with labour costs rising and tariffs biting into margins, solving this “last mile” is increasingly critical for brands eyeing local production.

So is automating sewing realistic? Or overhyped?


TLDR:


  • SoftWear Automation, Sewbo, and Silana are pushing the boundaries for specific products.

  • Tariffs and labour costs make automation critical for reshoring basics.

  • Partial automation is realistic now; full replacement for complex garments isn’t.

  • What can you do now? Audit, partner and pilot - planning for gradual adoption.


----


The State of Sewing Automation


The reality: full automation of garment sewing is possible for specific, standardised products.


Three startups are at the cutting edge:


1. SoftWear Automation


  • Their “Sewbot” system automates T-shirt assembly.

  • Uses computer vision to track fabric distortion in real time.

  • Claimed throughput: under 1 minute per T-shirt.

  • Works well for consistent, mass-volume basics.


2. Sewbo 


  • Chemically stiffens fabric so traditional industrial robots can handle it like sheet metal.

  • Allows for robotic sewing of more complex shapes.

  • At pilot stage: adoption limited by process cost and environmental considerations around stiffening agents.


3. Silana


  • Austria-based, developing modular sewing automation cells.

  • Focused on batch-size-one production - key for reshoring.

  • Claims ability to handle more complex seams with minimal human intervention.


Tariffs, Reshoring and the Automation Equation


Tariffs on Asian-made apparel, coupled with consumer pressure for faster delivery and local production, are driving renewed interest in reshoring.
But reshoring runs straight into high Western labour costs - making automation not just attractive but arguably necessary.
Yet the sewing challenge means reshoring with full automation is only feasible for:


- Highly standardised SKUs (e.g. T-shirts, underwear)

- Large production runs that justify upfront capex (est. $500k–$2m per line)


For complex, seasonal or low-volume collections, human sewing remains far cheaper and more flexible - even with tariffs.


<<< What you can do now >>>


1. Audit Your Range
Identify SKUs with stable designs and high volumes. These are prime candidates for partial or full automation.

2. Assess Tariff Exposure
Model landed costs with current and potential tariffs. See if local production plus automation could offset them.

3. Engage with Startups
SoftWear and Silana both partner for pilots. Sewbo tech could suit suppliers willing to trial new methods.

4. Invest in Training
Even automated lines need skilled operators and maintenance.

5. Build a Realistic Roadmap
Plan for incremental automation, not overnight replacement.


The Future: Incremental Change


In the next 5–10 years, expect sewing automation to expand - but unevenly. Mass-market basics will likely see high automation adoption, enabling viable reshoring despite labour costs and tariffs.

Complex lines will continue to need skilled human sewers, at least for now.

Share this Article on: 

bottom of page